The PIVOT Dental Sleep Medicine Masterclass

An epic 2-day in-person experience to help you cast fresh vision and create your roadmap to success while building meaningful connections with high-achieving peers and industry leaders.

September 20-21, 2024 | San Diego, CA

3 Goals for this Experience

This two-day in-person experience will help you create your roadmap to success in dental sleep medicine, workshop with industry leaders, and gain practical takeaways to take your practice to the next level.

#1: Take Your Dental Sleep Medicine Practice to the Next Level

You’ve already discovered that slogging through the space of Dental Sleep Medicine isn’t for the faint of heart. The workflow is different, the patients are difficult … and don’t get me started on the differences between dental vs. medical billing, right?! Learning how to dream in the midst of navigating all of this takes time.

This immersive experience will give you an excuse to make the time, providing you with the space to take a deep breath, disconnect from the daily grind and focus on what matters most to you. The systems you will learn here will define your path for tomorrow.

#2: Create Your Roadmap to Success

Your team and practice live by workflows. Your assistants know how to room a patient, anticipate your every need and turn over a room like abracadabra. So why is it so hard to get everything in sync for sleep apnea patients?

While you’re at this [retreat], we will take a deep dive into the workflows, habits, and pro tips from the DSM gurus themselves, who successfully turned their daily grind into a team groove. And more importantly, you’ll identify the key milestones for your roadmap to success.

#3: Build Your Network 

Practicing dentistry, and especially Dental Sleep Medicine, can be pretty lonely. Rather than feeling like you’re stuck on an outrigger searching for a mythical island, come embrace the space where camaraderie is king and the DSM gurus share their most prized secrets.

  • Ever wonder how some gurus treat over 100 sleep patients per month, run 8-figure practices, and LOVE what they do?
  • Ask Lesia Crawford, co-owner of GoTo Sleep Centers, she’ll be here.
  • Maybe you’d like to know how others run multiple locations, work with university hospitals, sit on panels treating patients from multiple VA clinics and still only work 4 days per week?
  • Ask Dr. Kent Smith, founder/owner of Sleep Dallas, he’ll be here.
  • Or perhaps you’re wondering if you’re the only one struggling with that one thing you can’t seem to overcome in your sleep practice.

You’re not alone. There are others. And they’ll be here.

Enjoy time learning alongside fellow high-achieving peers and create meaningful relationships that last well beyond the weekend together.

What To Expect During Our 2 Days Together

From Friday morning to Saturday afternoon, you’ll participate
in the following with industry leaders and 24 of your fellow DSM peers.

Breakout Sessions

Ask questions and get real-time coaching from the speakers on some of the most challenging aspects of Dental Sleep Medicine. We’ll discuss how to:

  • Create an Evergreen Ecosystem of Patient Referrals
  • Maximize External Marketing Ad Spend
  • Increase Case Acceptance > 80%
  • Catapult Your DSM Software to Create New Physician Relationships

Pro Tips

Tested and validated techniques from practicing providers on how to take your practice to the next level. In these sessions, you’ll learn:

  • How to Increase Your Case Acceptance > 80%
  • How to Unlock Your Team’s Secret Strength and Build a Culture That Drives Your Practice Goals
  • How to Track Everything, Delegate Effectively and Leverage Your Leadership Potential

Solution Spotlight

Still have questions? Good! Bring those burning questions on anything related to Dental Sleep Medicine to the speakers and the group to get actionable feedback and advice.

HINT: It does not have to be related to the breakout topics or the agenda.

Game Changers

Short sessions to share the latest tools, routines, software, etc that are helping you and your colleagues rock this sleep world. One game-changer could make the entire trip worthwhile!

Full Focus

On Saturday, you can enjoy a working lunch on the beach with your team or huddled with colleagues in a brainstorm session while you map out your action plan. And finishing up our Saturday session, you’ll have time to review your plan with a sleep coach BEFORE you leave the course!

Who the Masterclass is for

You have a successful restorative practice but are ready to provide (more) appliances for sleep apnea…

You know patients need help. You’ve screened your patients. You’ve even treated a large number of your restorative patients.

And yet, your sleep practice isn’t where you want it:

  • You want to get out of the monotony of everyday dentistry
  • Your back hurts from years of dentistry
  • You’re ready for something different
  • You’re tired of having to do everything by yourself
  • Patients don’t come back after you refer them for a test
  • You’ve screened all your existing patients and need referrals
  • Your local MDs aren’t referring (enough) patients to you
  • You’re not using your website or social media to its full potential
  • You need to build systems around your sleep practice but don’t know where to start
  • You’re the evangelist, and your team doesn’t see how important this is for patients

Can you relate? Then the Masterclass is for you!

It’s taken Michael Cowen nearly 20 years of working with physicians to understand how to build relationships that actually refer patients. At this event, you’ll be able to work alongside Michael and other speakers who accomplished exactly what you’re attempting to do. Don’t miss the chance to work side-by-side with experts who have built several locations with referrals alone. Learn what and how to grow the sleep practice of your dreams!

Space is Very Limited. Grab Your Seat Today!

Registration Closes with 25 Dentists.

Once in San Diego, you’ll have access to:

  • DSM Experts
  • Real-time coaching
  • Custom breakouts groups
  • Expert advice on your practice
  • High-achieving peers and industry leaders
  • The latest tools, routines, and software for DSM
  • Breakfast and lunch for the conference
  • Cocktail reception on Friday
  • Private beaches and cabanas
  • Unlimited coffee

All of this for $2497!

Why 25 doctors? This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice. Only 20 seats remain.

What Did Attendees Say Last Year?

Learn Why This Event Is So Impactful

When, Where, What?

Here are the basics for the Masterclass

When is the Masterclass? The Masterclass opens the conference doors at 8:30 AM on September 20th for breakfast. Day one will end the general session at 5:30 PM and open Cocktail Hour. Join us from 6:00 to 7:00 for free drinks and appetizers. Day two will go from 8 AM (with breakfast again) to 1 PM!

Where is the Masterclass? We will be in beautiful San Diego, CA, a coastal city with plenty of sunshine and outdoor activities. From the world-famous San Diego Zoo to the stunning beaches, there is something for everyone to enjoy in this vibrant city.

Where Will You Be Staying? The Masterclass is held at the #3 resort in Southern California – the Kona Kai Resort. Take advantage of the private resort beach, pools, and activity center, and start each day from your waterfront room!

Access the Kona Kai Room Block Here!

What sets this event apart from other DSM courses? The PIVOT Masterclass is the MBA for Dental Sleep Medicine. You won’t just learn what you’re supposed to do, but each section has dedicated sections to show you how to implement what you’ve learned. You won’t go home and be confused Monday; you’ll have an action plan built with experts to tackle your specific objectives for your practice.

Other Questions & Answers

The Masterclass is about the business of sleep; topics will include patient record management, medical billing, building physician referrals, patient records management, sleep business systems, understanding and growing your online presence, growing an evergreen campaign to attract new patients, and more!

You can view the whole agenda by using this link!

In this event, you will learn what the top 1% of sleep providers are doing in their businesses and get to talk to them. Providers already “DSM only” will have a never-before-provided opportunity to receive action items that help them be top DSM providers in their region.

Team members will benefit from this course in a multitude of ways.

  1. Learn the vision of a sleep practice.
  2. Gain clarity in systems.
  3. Grow in ownership of outcomes for patient acceptance and compliance.
  4. Set goals for their involvement in the sleep practice.

Your team will leave this event empowered and equipped to work alongside you in growing your sleep practice!

Most sleep courses are “how-to” events; they show you what appliance to use, how to take an impression, and how to bill medical insurance. These events, while powerful, provide instructions for the multitude, often with generalities and without clear, actionable steps for offices to take Monday.

At the Masterclass, we will teach you how to run your sleep business, but we will help you plan what to do on Monday. Attendees will learn amazing things from DSM experts and have a clear plan of attack to grow their business, what to do, and how to measure success.

Our sponsors are ProSomnus, Apex Dental Sleep, Nierman Practice Management, Dental Sleep Profits, and Sleep Apnea Leads. While at the event, these sponsors are willing to provide free advice and instruction in their specialty to attendees and learn from experts about what to do in their areas of specialty!

You can see all sponsors and learn more about them using this link!

Yes! Team members or any other event attendee must purchase tickets to access the event, provided food, care packages, and other resources. Additional doctors are $2,497, and team members are $497.

YES! Awaken2Sleep has an amazing room block discount; click here to book your room. Even though the resort is #3 in San Diego, attendees will have access to affordable rooms. Get a suite at a substantial discount or a room at a great rate. Whichever you choose, you’ll always have a waterfront room!

Yes, you can. Please note being in San Diego in September; you’re likely to pay more at any other hotel nearby. If registering at another location, please plan for travel accordingly.

Meet the Masterclass Speakers

Access sleep industry pros with 20+ years of expertise in building sleep practices.

Keynote: Kent Smith, DDS, D-ABDSM

CEO of Star Sleep & Wellness and Renowned Sleep Apnea Expert
Dr. Kent Smith, a distinguished leader in dental sleep medicine, continues to shape the future of patient care in the Dallas/Ft. Worth area. As the CEO of Star Sleep & Wellness, with five locations, he leads a robust team of sleep physicians, nurse practitioners, physician assistants, and a psychologist. This multidisciplinary approach allows for comprehensive treatment across all sleep pathologies, leveraging a variety of treatment modalities. Beyond his executive leadership, Dr. Smith is a Diplomate with both the American Board of Dental Sleep Medicine and the American Sleep and Breathing Academy, where he served as Immediate Past President. His commitment to education remains unwavering; in 2007, he was pivotal in establishing a sleep curriculum at the Las Vegas Institute for Advanced Dental Studies. Dr. Smith's influence extends into the literary world as the author of the fictional sleep mystery, "Goodbye, Good Night." His global recognition as a dynamic speaker and educator, combined with his leadership at Star Sleep & Wellness, underscores his enduring passion and expertise in dental sleep medicine.

Stacey Layman, DDS, D-ABDSM

Dentist and Sleep Business Extraordinaire!
Co-founder of GoTo Sleep Centers one of the most successful DSM Only Practices in the US Dr. Layman, has a career spanning over 15 years, Dr. Layman stands out as a board-certified diplomate by the AADSM and ASBA. Her entrepreneurial spirit is evident in her co-founding of GoGo Billing, a trailblazing DSM medical billing company. A graduate of Baylor College of Dentistry, Dr. Layman has mastered both cosmetic dentistry and dental sleep medicine. She's a well-known speaker on these topics and has been featured in national TV commercials for leading dental brands. Her life is enriched by her family, including two daughters and a husband, and her love for her pack of dogs and home renovation projects. Dr. Layman's dedication to her field and her holistic approach to patient care make her an influential and inspiring figure in dental sleep medicine.

Justin Elikofer, DDS, D-AADSM

Dental Sleep Leader and Private Practice Owner
A distinguished practitioner in dental sleep medicine, hails from Evansville, Indiana. Excelling in academia and 3D ceramic art, he found dentistry to be a harmonious blend of artistic creativity and medical science. An alumnus of the Indiana University School of Dentistry, Dr. Elikofer initially joined a traveling oral surgery team, honing his skills in treating dental ailments. His journey led him to South Florida in 2018, where under the guidance of the AADSM, he achieved diplomate status in Dental Sleep Medicine by 2020. Dr. Elikofer's commitment to exploring effective patient treatments culminated in him becoming a private practice owner, specializing in devices that improve airway stability and enhance lives. Outside the clinic, he enjoys boating, beach days, and supporting local sports teams like the USF Bulls, Buccaneers, Rays, and Lightning.

Lesia Crawford

CEO and Co-Founder GoTo Sleep Center for CPAP Alternatives
Brace yourself for the infectious enthusiasm of Lesia Crawford, the indomitable CEO and Co-Founder of Go To Sleep Center and CPAP Alternatives. With nearly three decades of dental field experience and a close-knit partnership with Dr. Layman for nearly 20 years, Lesia possesses an innate ability to connect with people, listen to their unique sleep journeys, and present them with innovative solutions and a ray of hope. A dental assistant-turned-front office maestro. Her insights into how to close cases, run a lean DSM practice, and be in the top 5% of DSM providers makes her a much sought after speaker in sleep. Join Lesia Crawford on a transformative journey as she imparts her unparalleled expertise on building and growing a thriving sleep practice.

Haramandeep Singh, MD

Sleep Medicine Pioneer
A distinguished Sleep Medicine specialist, combines extensive medical expertise with a passion for sleep disorder treatment. He began his journey at Washington University School of Medicine, followed by an internship and a residency in Psychiatry at Johns Hopkins Hospital. His deep interest in the impacts of sleep disorders led him to specialize in Sleep Medicine at the University of Texas Southwestern. As the CEO of Sleep Medicine Specialists of California and Medical Director of the Tri-Valley Sleep Center. His role in leading clinical trials and membership in top sleep medicine societies further solidifies his position as a key influencer in the field, providing dentists with a wealth of knowledge and experience critical for excelling in dental sleep medicine.

Michael Cowen

CEO and Founder of Awaken2Sleep
Embark on a transformative journey in the Business of Sleep Medicine alongside Michael Cowen, the visionary CEO and Founder of Awaken2Sleep. Driven by a profound passion, unwavering dedication, and a wealth of education, Michael has been saving lives and reshaping the sleep medicine landscape since 2003. Inspired by his daughter's triumphant battle with Obstructive Sleep Apnea, he became an expert in developing innovative sleep centers and home sleep tests in collaboration with physicians. In 2015, Michael established Awaken2Sleep, a company that empowers dental practices to level up with proven dental sleep medicine coaching, team training, and sleep testing. Prepare to learn the intricate art of sleep medicine business from a unique medical perspective under Michael Cowen's guidance.

Todd Warren

Founder and Owner of Dental Sleep Profits
Meet the trailblazing visionary who made an extraordinary shift from a successful marketing agency to become a driving force in dental sleep marketing. With his groundbreaking enterprise, Dental Sleep Profits, Todd empowers dental sleep practice owners to unlock a world of possibilities and achieve exceptional profitability. As a true pioneer of opportunity control, Todd guides practitioners through the five levels of awareness surrounding sleep apnea and treatment, enabling them to strategically attract and guide sleep patients with remarkable precision. Experience the transformative power firsthand through Todd's invaluable insights shared at the PIVOT DSM Masterclass! Let Todd Warren be your trusted guide on the thrilling journey to success in the dynamic realm of dental sleep medicine.

Lane Rizzardini

Co-Founder of Sleep Apnea Leads
Empower yourself as a dental authority on sleep apnea and watch your patient base, referral network, and revenue soar under the expert guidance of Lane Rizzardini. With over 13 years of marketing experience and a plethora of accolades to his name, Lane is your go-to resource for building and expanding your sleep brand. Having collaborated with industry giants and fearlessly taking on competition, Lane's expertise knows no bounds. Based in Dallas, TX, Lane, alongside his beautiful family, passionately supports his favorite Chicago sports teams from afar. Trust Lane Rizzardini to equip you with the tools needed to become a local authority in the realm of sleep apnea and witness the transformative growth of your practice.

Chad Wooters, MBA

Director of Operations and Coaching at Awaken2Sleep
Chad’s journey in the education industry and business development has brought him to the forefront of the dental space. Since 2018, Chad has worked tirelessly, empowering hundreds of dentists across the United States. As the mastermind behind the online academy of Sleep Hero Network, he utilizes his wealth of experience to coach dental practices in establishing thriving Dental Sleep Medicine programs. Chad's unwavering passion lies in raising awareness about the presence and severity of the OSA epidemic. As a national speaker, his mission revolves around equipping dental providers with the necessary tools to become true sleep heroes. Trust Chad Wooters to lead you toward becoming a champion in the field of sleep medicine.


See exactly what we will do to PIVOT your practice.

Space is Very Limited. Grab Your Seat Today!

Registration Closes with 25 Dentists.

Once in San Diego, you’ll have access to:

  • DSM Experts
  • Real-time coaching
  • Custom breakouts groups
  • Expert advice on your practice
  • High-achieving peers and industry leaders
  • The latest tools, routines, and software for DSM
  • Breakfast and lunch for the conference
  • Cocktail reception on Friday
  • Private beaches and cabana
  • Unlimited coffee
  • And so much more

All of this for $2497!

Why 25 doctors? This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice. Only 20 seats remain.

Thank You To Our Sponsors!

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