The PIVOT Dental Sleep Medicine Masterclass

Can you practice dentistry and treat sleep while being successful at both? Success in hybrid practices today requires more than just technical skills; it demands a fusion of innovation, collaboration, and leadership. Dr. Anjoo Ely, a Diplomate of the American Board of Dental Sleep Medicine, has mastered these attributes, forging a successful pathway in a hybrid – restorative and sleep practice.

Dr. Ely’s approach has fostered growth and success in her practice; she will share her secrets to working with physicians and building a booming sleep practice. This presentation will provide a framework for how she grew from 3 operatories to 9 and how she continues to generate over 30% of her production from sleep treatment.

Learning Objectives:

1. Explore building a hybrid dental/dental sleep practice.
2. Define key benchmarks in building a sleep practice.
3. Identify signs that it’s time to adjust your sleep practice to grow.
4. Discuss the technology, tools, and time required to succeed in sleep.

The world of Artificial Intelligence (AI) holds immense potential for transforming various aspects of dental care and business management. It’s used in sleep study interpretations, dental software, CBCT, and business systems. However, integrating AI into your business can seem daunting – especially if you’re unsure where to start or what to focus on.

Chad Wooters, Director of Operations and Coaching, will show you how AI can transform your business, help streamline business functions, and help you SUPERCHARGE your time. In this lecture, you’ll gain incredible benefits of integrating specific AI prompts into your practice, which can help you efficiently grow your dental business:

1. Near Effortless Process Creation:

   Using the process discussed in this lecture, you will explore how to take a time-consuming process, compress it into minutes, and easily build business systems in your office!

2. Simplified Communication and Education:

   The complexities of dental procedures and technologies can make it difficult to communicate effectively. With AI’s ability to distill complex topics into easily understandable terms, you can create simple guides to any tasks in your practice.

3. Standardized Excellence in Care:

   Creating written Standard Operating Procedures (SOPs) often involves a tedious and error-prone manual process. Scale your practice, train your team, and build these assets efficiently!

By the end of this lecture, you’ll walk away with:

• Understand the power of AI in your practice.
• Explore immediate AI implementation.
• Access a roadmap for AI integration.
• Define key AI workflows for increased operational efficiency.

Don’t miss this opportunity to harness the power of AI and position your dental practice for exponential growth. Whether you’re a dental practitioner or an office manager, this lecture offers invaluable insights that can revolutionize how you operate and engage with staff and patients.

Treat yourself to a delightful array of snacks and refreshing drinks. While your taste buds are celebrating, seize the moment to connect with our notable speakers, engage with partners, and dive deep into discussions with industry leaders. Refuel, refresh, and revitalize your connections!

Dive deeper into the art and science of MD referrals with Dr. Jeff Paz and Dr. Alejandra Farias. This workshop promises an interactive session to further your understanding and expertise in generating fruitful physician referrals. Pulling from their impressive experience and proven strategies, Jeff and Alejandra will guide you through overcoming challenges, sharing personal stories, and unpacking the best ways to request and secure referrals.

Share your experiences with garnering referrals, ask questions for clarity, role-play conversations, and engage in a powerful workshop to build the strategy for building trust with your local physicians.

Objectives:

• Facilitate open dialogue about challenges in securing referrals
• Enable participants to learn from the shared experiences of their peers and the expert insights of Dr. Paz and Alejandra.
• Discover the art of asking and receiving for MD referrals
• Foster a deeper understanding of successful referral strategies
• Identify the 3 actionable steps for growing your patient referrals in your sleep practice

Lesia Crawford| Workshop 1:
The Cheapest Startup Ever – Exploring The Efficiency Of DSM

New dental sleep medicine practices often suffer from a common ailment: Over-complication and overspending. What if there were a way to launch a successful dental sleep practice without breaking the bank on unnecessary expenses?

Lesia Crawford, co-owner and treatment coordinator of a thriving multi-site dental sleep practice, navigates these financial pitfalls with remarkable skill. In her upcoming presentation, she will demystify the complexities surrounding launching a dental sleep medicine practice and guide attendees through her cost-effective, straightforward approach to setting up a sleep-only practice. Learn how she started her sleep-only practice and spread it to several locations without exorbitant spending.

Using her experience as a springboard, Lesia will identify the common mistakes that inflate startup costs and provide actionable techniques to bypass them. Attendees will follow Lesia’s step-by-step journey through her cost-saving startup process that has successfully set up numerous high-performing practices.

Attendees will learn how to:

• Identify and avoid unnecessary startup costs
• Implement a minimalist, yet effective, practice setup
• Maintain a lean operating model without compromising on patient care
• Maximize profitability from the get-go
• Create a thriving practice that patients love

Lane Rizzardini & Ryan Towe | Workshop 2:
Reimagining Your Website, SEO, and Digital Marketing Strategy

Is your digital presence maximizing its potential to attract patients and drive growth? Join us for an immersive, hands-on workshop led by Lane Rizzardini and Ryan Towe, co-founders of Sleep Apnea Leads.

Lane brings over 13 years of marketing experience and a proven track record in building and expanding sleep brands through Google. With his technical expertise and rich experience in SEO and digital marketing strategies, Ryan complements Lane’s marketing prowess. Together, they form a dynamic duo, offering a comprehensive understanding of the digital landscape.

In this interactive session, you will:

• Understand the basics of compelling web design
• Explore how SEO enhances online visibility.
• Learn effective usage of Google and Google Ads for improved reach.
• Workshop your website, identifying its strengths and areas for enhancement.
• Gain insight into selecting and tracking key website and SEO metrics.

This isn’t merely a tutorial—it’s an opportunity to rework your website and digital marketing strategy in real-time. Under Lane and Ryan’s guidance, you’ll apply insights directly to your practice and walk away with immediate steps for improvement.

Embark on your digital journey in this engaging, action-oriented workshop and ignite your practice’s growth with Lane Rizzardini and Ryan Towe of Sleep Apnea Leads.

Enjoy a delectable spread and then elevate your business game. While you dine, mingle with our expert coaches and industry leaders. It’s more than a meal; it’s a step forward for your business.

After two days, it’s time to – with a clear focus on your aspiration – make the plan to help more patients, garner more referrals, and significantly increase your Dental Sleep Medicine business revenue.

This session transforms the rich insights from the PIVOT Dental Sleep Medicine Masterclass into a powerful, actionable roadmap for success.

We’ll explore the five critical questions that will catalyze growth in your practice. This engaging session will give you clear, practical steps to leverage your leadership acumen, build effective referral networks, employ data-driven strategic decision-making, and enhance patient engagement.

From understanding your role as a leader in the complex field of DSM to mastering the nuances of effective physician referrals, this lecture offers a comprehensive approach to realizing your practice’s potential.

Objectives:

• Implement PIVOT Dental Sleep Medicine strategies for effective practice management.
• Develop your leadership skills for superior DSM practice management.
• Construct and foster a robust physician referral network for continuous growth.
• Harness data for strategic growth decisions and practice innovation.
• Optimize patient engagement techniques for improved practice-patient relationships.
• Master problem-solving and communication tools for clear and impactful dialogue.
• Boost your DSM business revenue through refined business strategies.

This isn’t just a lecture; it’s a launchpad for your success. Are you ready to rocket your practice to new heights? Join us on this transformative journey.

Get ready to turn theory into practice in this dynamic and highly interactive workshop. Building on the insights gained from the lecture, Masterclass, this session is your chance to roll up your sleeves and apply your learnings directly to your practice. This workshop will focus on creating an individualized, practical action plan to transform your practice.

Collaborate with your team and other professionals in the field to navigate your unique challenges and aspirations. Develop clear strategies to manage your practice more effectively, improve patient outcomes, and significantly boost your revenue. Whether cultivating physician relationships, leveraging data for growth, or enhancing patient engagement, this hands-on workshop will leave you confident and prepared to take your practice to the next level.

Objectives:

• Formulate your practice’s individualized action plan for DSM growth.
• Apply leadership skills to your DSM practice management scenarios.
• Practice effective strategies for physician referral networking.
• Utilize data-driven decision-making methods in your practice.
• Engage in patient-centered dialogues to enhance patient-practice relationships.
• Solve practice-related challenges using the “Five Whys” method.
• Outline strategic steps to enhance revenue in your DSM business.

Take the reins of your practice’s future. Apply. Iterate. PIVOT.

Embrace the challenge and rise to your potential in this provocative and energizing keynote speech by Jason Tierney. As you stand at the precipice of immense growth and success in your Dental Sleep Medicine practice, you are faced with a pivotal question – “What are you going to do about it?”

Jason will challenge you to step beyond the ordinary and confront the status quo. His invigorating call to action will prompt introspection, igniting a fire within you to drive change and foster growth in your practice.

This speech is not merely a pep talk but a daring invitation to you and your team to actively shape your practice’s future. It’s an opportunity to address your barriers head-on and adopt a determined, proactive approach to achieving your aspirations.

Embrace the transformation that comes with ambition and effort. Respond to Tierney’s question not with words but with decisive actions that redefine your practice, improve countless lives, and carve your unique success story in Dental Sleep Medicine. Don’t just dream of change – be the change.