The PIVOT Dental Sleep Medicine Masterclass

An epic 2-day in-person experience to help you cast fresh vision and create your roadmap to success while building meaningful connections with high-achieving peers and industry leaders.

September 15-16, 2023 | San Diego, CA

3 Goals for this Experience

This two-day in-person experience will help you create your roadmap to success in dental sleep medicine, workshop with industry leaders, and gain practical takeaways to take your practice to the next level.

#1: Take Your Dental Sleep Medicine Practice to the Next Level

You’ve already discovered that slogging through the space of Dental Sleep Medicine isn’t for the faint of heart. The workflow is different, the patients are difficult … and don’t get me started on the differences between dental vs. medical billing, right?! Learning how to dream in the midst of navigating all of this takes time.

This immersive experience will give you an excuse to make the time, providing you with the space to take a deep breath, disconnect from the daily grind and focus on what matters most to you. The systems you will learn here will define your path for tomorrow.

#2: Create Your Roadmap to Success

Your team and practice live by workflows. Your assistants know how to room a patient, anticipate your every need and turn over a room like abracadabra. So why is it so hard to get everything in sync for sleep apnea patients?

While you’re at this [retreat], we will take a deep dive into the workflows, habits, and pro tips from the DSM gurus themselves, who successfully turned their daily grind into a team groove. And more importantly, you’ll identify the key milestones for your roadmap to success.

#3: Build Your Network 

Practicing dentistry, and especially Dental Sleep Medicine, can be pretty lonely. Rather than feeling like you’re stuck on an outrigger searching for a mythical island, come embrace the space where camaraderie is king and the DSM gurus share their most prized secrets.

  • Ever wonder how some gurus treat over 100 sleep patients per month, run 8-figure practices, and LOVE what they do?
  • Ask Lesia Crawford, co-owner of GoTo Sleep Centers, she’ll be here.
  • Maybe you’d like to know how others run multiple locations, work with university hospitals, sit on panels treating patients from multiple VA clinics and still only work 4 days per week?
  • Ask Dr. Jeff Paz, founder/ owner of Sleep Apnea Gurus, he’ll be here.
  • Or perhaps you’re wondering if you’re the only one struggling with that one thing you can’t seem to overcome in your sleep practice.

    You’re not alone. There are others. And they’ll be here.

Enjoy time learning alongside fellow high-achieving peers and create meaningful relationships that last well beyond the weekend together.

What To Expect During Our 2 Days Together

From Friday morning to Saturday afternoon, you’ll participate
in the following with industry leaders and 24 of your fellow DSM peers.

Breakout Sessions

Ask questions and get real-time coaching from the speakers on some of the most challenging aspects of Dental Sleep Medicine. We’ll discuss how to:

  • Create an Evergreen Ecosystem of Patient Referrals
  • Maximize External Marketing Ad Spend
  • Increase Case Acceptance > 80%
  • Catapult Your DSM Software to Create New Physician Relationships

Pro Tips

Tested and validated techniques from practicing providers on how to take your practice to the next level. In these sessions, you’ll learn:

  • How to Increase Your Case Acceptance > 80%
  • How to Unlock Your Team’s Secret Strength and Build a Culture That Drives Your Practice Goals
  • How to Track Everything, Delegate Effectively and Leverage Your Leadership Potential

Solution Spotlight

Still have questions? Good! Bring those burning questions on anything related to Dental Sleep Medicine to the speakers and the group to get actionable feedback and advice.

HINT: It does not have to be related to the breakout topics or the agenda.

Game Changers

Short sessions to share the latest tools, routines, software, etc that are helping you and your colleagues rock this sleep world. One game-changer could make the entire trip worthwhile!

Full Focus

On Saturday, you can enjoy a working lunch on the beach with your team or huddled with colleagues in a brainstorm session while you map out your action plan. And finishing up our Saturday session, you’ll have time to review your plan with a sleep coach BEFORE you leave the course!

Who the Masterclass is for

You have a successful restorative practice but are ready to provide (more) appliances for sleep apnea…

You know patients need help. You’ve screened your patients. You’ve even treated a large number of your restorative patients.

And yet, your sleep practice isn’t where you want it:

  • You want to get out of the monotony of everyday dentistry
  • Your back hurts from years of dentistry
  • You’re ready for something different
  • You’re tired of having to do everything by yourself
  • Patients don’t come back after you refer them for a test
  • You’ve screened all your existing patients and need referrals
  • Your local MDs aren’t referring (enough) patients to you
  • You’re not using your website or social media to its full potential
  • You need to build systems around your sleep practice but don’t know where to start
  • You’re the evangelist, and your team doesn’t see how important this is for patients

Can you relate? Then the Masterclass is for you!

It’s taken Michael Cowen nearly 20 years of working with physicians to understand how to build relationships that actually refer patients. At this event, you’ll be able to work alongside Michael and other speakers who accomplished exactly what you’re attempting to do. Don’t miss the chance to work side-by-side with experts who have built several locations with referrals alone. Learn what and how to grow the sleep practice of your dreams!

Space is Very Limited. Grab Your Seat Today!

Registration Closes with 25 Dentists.

Once in San Diego, you’ll have access to:

  • DSM Experts
  • Real-time coaching
  • Custom breakouts groups
  • Expert advice on your practice
  • High-achieving peers and industry leaders
  • The latest tools, routines, and software for DSM
  • Breakfast and lunch for the conference
  • Cocktail reception on Friday
  • Private beaches and cabanas
  • Unlimited coffee

All of this for $2497!

Why 25 doctors? This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice. Only 6 seats remain.

Meet the Experts of The DSM Masterclass

Learn Why This Event Is So Impactful

When, Where, What?

Here are the basics for the Masterclass

When is the Masterclass? The Masterclass opens the conference doors at 8 AM on September 15th for breakfast. Day one will end the general session at 5 PM and open Cocktail Hour. Join us from 5:00 to 6:30 for free drinks and appetizers. Day two will go from 8 AM (with breakfast again) to 3 PM!

Where is the Masterclass? We will be in beautiful San Diego, CA, a coastal city with plenty of sunshine and outdoor activities. From the world-famous San Diego Zoo to the stunning beaches, there is something for everyone to enjoy in this vibrant city.

Where Will You Be Staying? The Masterclass is held at the #3 resort in Southern California – the Kona Kai Resort. Take advantage of the private resort beach, pools, and activity center, and start each day from your waterfront room!

Access the Kona Kai Room Block Here!

What sets this event apart from other DSM courses? The PIVOT Masterclass is the MBA for Dental Sleep Medicine. You won’t just learn what you’re supposed to do, but each section has dedicated sections to show you how to implement what you’ve learned. You won’t go home and be confused Monday; you’ll have an action plan built with experts to tackle your specific objectives for your practice.

Other Questions & Answers

The Masterclass is about the business of sleep; topics will include patient record management, medical billing, building physician referrals, patient records management, sleep business systems, understanding and growing your online presence, growing an evergreen campaign to attract new patients, and more!

You can view the whole agenda by using this link!

In this event, you will learn what the top 1% of sleep providers are doing in their businesses and get to talk to them. Providers already “DSM only” will have a never-before-provided opportunity to receive action items that help them be top DSM providers in their region.

Team members will benefit from this course in a multitude of ways.

  1. Learn the vision of a sleep practice.
  2. Gain clarity in systems.
  3. Grow in ownership of outcomes for patient acceptance and compliance.
  4. Set goals for their involvement in the sleep practice.

Your team will leave this event empowered and equipped to work alongside you in growing your sleep practice!

Most sleep courses are “how-to” events; they show you what appliance to use, how to take an impression, and how to bill medical insurance. These events, while powerful, provide instructions for the multitude, often with generalities and without clear, actionable steps for offices to take Monday.

At the Masterclass, we will teach you how to run your sleep business, but we will help you plan what to do on Monday. Attendees will learn amazing things from DSM experts and have a clear plan of attack to grow their business, what to do, and how to measure success.

Our sponsors are ProSomnus, Apex Dental Sleep, Nierman Practice Management, Dental Sleep Profits, and Sleep Apnea Leads. While at the event, these sponsors are willing to provide free advice and instruction in their specialty to attendees and learn from experts about what to do in their areas of specialty!

You can see all sponsors and learn more about them using this link!

Yes! Team members or any other event attendee must purchase tickets to access the event, provided food, care packages, and other resources. Additional doctors are $2,497, and team members are $497.

YES! Awaken2Sleep has an amazing room block discount; click here to book your room. Even though the resort is #3 in San Diego, attendees will have access to affordable rooms. Get a suite at a substantial discount or a room at a great rate. Whichever you choose, you’ll always have a waterfront room!

Yes, you can. Please note being in San Diego in September; you’re likely to pay more at any other hotel nearby. If registering at another location, please plan for travel accordingly.

Meet the Masterclass Speakers

Access sleep industry pros with 20+ years of expertise in building sleep practices.

Keynote: Jason Tierney

Author of "Transform Dental Sleep"
Unlock the potential of your sleep practice and turn it into the practice of your dreams with the unparalleled expertise of Jason Tierney, the remarkable DSM Leader and Founder of Transform DSM. With an impressive background spanning over two decades in dentistry and an unmatched understanding of DSM, Jason is the definitive authority to guide your practice toward thriving success. As the author of the groundbreaking book "Transform Dental Sleep," he possesses the indispensable tools and knowledge to help you achieve your goals. Jason's coaching approach, infused with passion, has empowered numerous dental practices to gain the confidence and skills necessary to triumph. Take the leap and join the ranks of successful practices that have worked with this extraordinary leader. When you have the guidance and expertise of Jason Tierney, the possibilities for your practice are limitless.

Anjoo Ely, DDS

Diplomate of the American Board of Dental Sleep Medicine
Meet the trailblazer of Dental Sleep Medicine, Dr. Anjoo Ely, who is igniting the city of Michigan with her profound expertise. A lauded alumnus of the University of Michigan Dental School, Dr. Ely leverages her 20+ years in the field, holding Diplomate status in both the American Academy of Dental Sleep Medicine and the American Sleep and Breathing Academy. What truly sets Dr. Ely apart is her passion for mentoring. Her vast proficiency in diverse areas from cosmetic and restorative dentistry to Invisalign and root canal treatments equips her to provide an in-depth, multifaceted educational experience. Aspiring dentists and seasoned practitioners alike will find Dr. Ely's patient-focused approach to teaching an invaluable asset in their pursuit of dental excellence.

Jeff Paz, DDS

Diplomate of the American Board of Dental Sleep Medicine
Meet Dr. Jeff Paz, a devoted DSM Dentist operating multiple sleep-only practices in the great state of Texas. Renowned for his expertise in craniofacial orthopedics, he has not only authored and lectured extensively on bone reconstruction and craniofacial development but has also demonstrated an unwavering dedication to his patients. As a prominent figure in the dental sleep medicine community, Dr. Paz imparts his knowledge to fellow dentists and serves as an adjunct faculty at the UT-Health School of Dentistry in San Antonio. Notably, he is a consultant and esteemed member of the educational committee for the AADSM, specializing in airway management and T.M.D. therapy in his private practice. When it comes to comprehensive care, Dr. Paz sets the standard through his exceptional skills and profound commitment.

Lesia Crawford

CEO and Co-Founder GoTo Sleep Center for CPAP Alternatives
Brace yourself for the infectious enthusiasm of Lesia Crawford, the indomitable CEO and Co-Founder of Go To Sleep Center and CPAP Alternatives. With nearly three decades of dental field experience and a close-knit partnership with Dr. Layman for nearly 20 years, Lesia possesses an innate ability to connect with people, listen to their unique sleep journeys, and present them with innovative solutions and a ray of hope. A dental assistant-turned-front office maestro. Join Lesia Crawford on a transformative journey as she imparts her unparalleled expertise on building and growing a thriving sleep practice.

Jon Nierman

President of Nierman Practice Management
Enter the realm of dental sleep medicine revolution spearheaded by the incomparable Jon Nierman. His unwavering commitment, clear mission, and an exceptional platform have positioned him as a leader to be reckoned with. By relentlessly removing barriers and crafting top-notch programs and services, Jon sets the gold standard for dental practices worldwide. His unrivaled expertise and unparalleled guidance have propelled countless dental professionals to new heights of success. With the integration of sleep medicine procedures into dental services, Jon paves the way for optimal care and unparalleled business outcomes.

Michael Cowen

CEO and Founder of Awaken2Sleep
Embark on a transformative journey in the Business of Sleep Medicine alongside Michael Cowen, the visionary CEO and Founder of Awaken2Sleep. Driven by a profound passion, unwavering dedication, and a wealth of education, Michael has been saving lives and reshaping the sleep medicine landscape since 2003. Inspired by his daughter's triumphant battle with Obstructive Sleep Apnea, he became an expert in developing innovative sleep centers and home sleep tests in collaboration with physicians. In 2015, Michael established Awaken2Sleep, a company that empowers dental practices to level up with proven dental sleep medicine coaching, team training, and sleep testing. Prepare to learn the intricate art of sleep medicine business from a unique medical perspective under Michael Cowen's guidance.

Todd Warren

Founder and Owner of Dental Sleep Profits
Meet the trailblazing visionary who made an extraordinary shift from a successful marketing agency to become a driving force in dental sleep marketing. With his groundbreaking enterprise, Dental Sleep Profits, Todd empowers dental sleep practice owners to unlock a world of possibilities and achieve exceptional profitability. As a true pioneer of opportunity control, Todd guides practitioners through the five levels of awareness surrounding sleep apnea and treatment, enabling them to strategically attract and guide sleep patients with remarkable precision. Experience the transformative power firsthand through Todd's invaluable insights shared at the PIVOT DSM Masterclass! Let Todd Warren be your trusted guide on the thrilling journey to success in the dynamic realm of dental sleep medicine.

Lane Rizzardini

Co-Founder of Sleep Apnea Leads
Empower yourself as a dental authority on sleep apnea and watch your patient base, referral network, and revenue soar under the expert guidance of Lane Rizzardini. With over 13 years of marketing experience and a plethora of accolades to his name, Lane is your go-to resource for building and expanding your sleep brand. Having collaborated with industry giants and fearlessly taking on competition, Lane's expertise knows no bounds. Based in Dallas, TX, Lane, alongside his beautiful family, passionately supports his favorite Chicago sports teams from afar. Trust Lane Rizzardini to equip you with the tools needed to become a local authority in the realm of sleep apnea and witness the transformative growth of your practice.

Chad Wooters

Director of Operations and Coaching at Awaken2Sleep
Chad’s journey in the education industry and business development has brought him to the forefront of the dental space. Since 2018, Chad has worked tirelessly, empowering hundreds of dentists across the United States. As the mastermind behind the online academy of Sleep Hero Network, he utilizes his wealth of experience to coach dental practices in establishing thriving Dental Sleep Medicine programs. Chad's unwavering passion lies in raising awareness about the presence and severity of the OSA epidemic. As a national speaker, his mission revolves around equipping dental providers with the necessary tools to become true sleep heroes. Trust Chad Wooters to lead you toward becoming a champion in the field of sleep medicine.

Agenda

See exactly what we will do to PIVOT your practice.

Day 1

10,000 dentists attended a dental sleep medicine course last year, yet less than 1% of those dentists will go on to make sleep a significant part of their practices. Just 100 dentists are responsible for 35% of the patients treated with oral appliance therapy in the U.S.

Most clinicians look outward for solutions. They buy new hardware, subscribe to new software, and attend more courses. What if the solution is free and readily available

Jason Tierney has dedicated nearly 20 years to developing innovative products and business solutions in dental sleep medicine. He’s written a book that synthesizes these experiences with his wide array of interests and sardonic wit, laying the groundwork for growing a successful dental sleep practice. With a keen understanding of the myriad challenges dentists face, this lecture will go deep into an actionable business framework to drive team alignment, measure relevant business metrics, align the team’s mission, and cultivate a productive, rewarding sleep practice.

Attendees will learn how to:

  • Generate a vision for their practice
  • Outline a path to success
  • Delegate appropriately
  • Execute consistently
  • Evaluate the plan’s performance
  • Pivot as needed to realize new heights

So many dentists enter the sleep field with the best intentions but nebulous plans about setting their goals and determining what it will take to achieve them. Most dentists have a solid clinical sleep foundation. How do you take those skills where metrics are millimeters and microns and set goals that are measured in new patients converted, collections per patient, and referrals per physician?

Michael Cowen has spent the past two decades coaching sleep practices to sustainable profitability. This requires creating a unified vision, aligning resources, defining metrics, monitoring what works, and executing at every step. During this lecture, he’ll take these concepts from high-level abstractions to actionable steps for your sleep practice’s growth.

Attendees will learn how to:

  • Create a vision statement
  • Align the team with your vision for the practice
  • Define metrics used to assess progress
  • Pivot planning based on what’s working and what isn’t

Treat yourself to a delightful array of snacks and refreshing drinks. While your taste buds are celebrating, seize the moment to connect with our notable speakers, engage with partners, and dive deep into discussions with industry leaders. Refuel, refresh, and revitalize your connections!

Case acceptance in general dentistry practices hovers around 35% and is even lower in dental sleep practices. What can dental practices do to get more patients eagerly agreeing to move forward with potentially life-saving treatment while happily paying for it?

Lesia Crawford is the treatment coordinator and co-owner of a successful multi-site dental sleep practice that treats over 100 patients every month. In this engaging workshop, you will actively work through real-life scenarios, apply Lesia’s techniques, and receive on-the-spot feedback. Additionally, Lesia will walk attendees through the step-by-step process she follows in each patient consultation, which leads to patients moving forward with treatment in approximately 80% of cases.

Attendees will learn how to:

  • Address common patient objections
  • Manage the financial discussion
  • Connect with patients for a win-win
  • Help patients connect the dots between OSA and negative health outcomes
  • Turn patients into raving fans of the practice

In today’s growing digital landscape, a strategic social media presence and effective brand management are critical for a dental practice. Your potential patients need to perceive and appreciate the unique value your brand brings to the table. Moreover, your social media platforms should not merely exist; they need to be an extension of your brand, driving patient engagement and fostering production. Are you leveraging these channels as efficaciously as possible?

Todd Warren, the founder of Dental Sleep Profits, transitioned from heading a successful marketing agency to being a preeminent figure in dental sleep marketing. Dental Sleep Profits has transformed countless practices by unlocking their potential and steering them towards outstanding results with effective digital advertising.

Todd will be your guide through the labyrinth of social media and brand management; you will delve into:

  • Advanced strategies for social media optimization.
  • Managing an attractive brand image across all platforms.
  • The process of selecting the ideal marketing partner for brand promotion.
  • Strategizing methods to enhance patient engagement
  • The art of deciphering social media metrics to inform your growth strategies.

In this digital era, your online persona is pivotal. Let Todd Warren guide you on this transformative journey to elevate your social media and brand management strategies, captivate a broader audience, and magnetize the patients of your dreams.

Enjoy a delectable spread and then elevate your business game. While you dine, mingle with our expert coaches and industry leaders. It’s more than a meal; it’s a step forward for your business.

Lane Rizzardini & Ryan Towe | Workshop 1:
Reimagining Your Website, SEO, and Digital Marketing Strategy

Is your digital presence maximizing its potential to attract patients and drive growth? Join us for an immersive, hands-on workshop led by Lane Rizzardini and Ryan Towe, co-founders of Sleep Apnea Leads.

Lane brings over 13 years of marketing experience and a proven track record in building and expanding sleep brands through Google. With his technical expertise and rich experience in SEO and digital marketing strategies, Ryan complements Lane’s marketing prowess. Together, they form a dynamic duo, offering a comprehensive understanding of the digital landscape.

In this interactive session, you will:

  • Understand the basics of compelling web design
  • Explore how SEO enhances online visibility.
  • Learn effective usage of Google and Google Ads for improved reach.
  • Workshop your website, identifying its strengths and areas for enhancement.
  • Gain insight into selecting and tracking key website and SEO metrics.

This isn’t merely a tutorial—it’s an opportunity to rework your website and digital marketing strategy in real time. Under Lane and Ryan’s guidance, you’ll apply insights directly to your practice and walk away with immediate steps for improvement.

Embark on your digital journey in this engaging, action-oriented workshop and ignite your practice’s growth with Lane Rizzardini and Ryan Towe of Sleep Apnea Leads.

Lesia Crawford| Workshop 2:
The Cheapest Startup Ever – Exploring The Efficiency Of DSM

Often, new dental sleep medicine practices suffer from a common ailment: Over-complication and overspending. What if there were a way to launch a successful dental sleep practice without breaking the bank on unnecessary expenses?

Lesia Crawford, co-owner and treatment coordinator of a thriving multi-site dental sleep practice, navigates these financial pitfalls with remarkable skill. In her upcoming presentation, she will demystify the complexities surrounding launching a dental sleep medicine practice and guide attendees through her cost-effective, straightforward approach to setting up a sleep-only practice. Learn how she started her sleep-only practice and spread it to several locations without exorbitant spending.

Using her experience as a springboard, Lesia will identify the common mistakes that inflate startup costs and provide actionable techniques to bypass them. Attendees will follow Lesia’s step-by-step journey through her cost-saving startup process that has successfully set up numerous high-performing practices.

Attendees will learn how to:

  • Identify and avoid unnecessary startup costs
  • Implement a minimalist, yet effective, practice setup
  • Maintain a lean operating model without compromising on patient care
  • Maximize profitability from the get-go
  • Create a thriving practice that patients love

Treat yourself to a delightful array of snacks and refreshing drinks. While your taste buds are celebrating, seize the moment to connect with our notable speakers, engage with partners, and dive deep into discussions with industry leaders. Refuel, refresh, and revitalize your connections!

Jim Rohn famously said, “It’s important to learn from your mistakes, but it is better to learn from other people’s mistakes, and it is best to learn from other people’s successes. It accelerates your own success.” This is certainly applicable to the business of dental sleep medicine. The wheel has already been invented. You just need to figure out what speed you want to go, how many seats you need, and other custom details.

As the President of the most prolific DSM software, billing, and education company, Jon has worked with thousands of dentists. He’s seen what works, what doesn’t, and he’s going to share these invaluable insights with attendees.

Attendees will learn how to:

  • Expedite insurance payments through proper claims submission
  • Manage patient information
  • Unlock software functionality that can drive physician referrals
  • Streamline team processes to save time and money
  • Establish systems that boost efficiency and improve communication
  • Identify opportunities for MD collaboration on sleep cases

Oral Appliance Therapy is extremely effective, and most patients prefer it to alternative treatments such as PAP or surgery. Still, it doesn’t work for everyone in every case. So, what do you do when side-effects arise or OAT simply doesn’t work?

Jeff Paz, DDS, has treated thousands of patients with OAT. In this candid course, he’ll share how he sets realistic expectations with patients, how he navigates complications and non-responders, how to turn these situations into opportunities, and grow physician relationships!

Attendees will learn how to:

  • Set realistic expectations with patients about oral appliance therapy
  • Discuss the potential for side effects and coach patients to own their treatment
  • Mitigate side effects and address them when they do occur
  • Define what successful treatment looks like for each patient
  • Coordinate with other providers to co-manage patients

Join us for an evening designed to transcend the ordinary. Engage with peers who share your drive, exchange ideas with experts who redefine the industry, and forge meaningful relationships with leaders shaping the future.

Amidst this confluence of thought leadership, enjoy our specially curated libations that mirror the refinement of the evening. Every moment here promises to enrich your journey, turning fleeting exchanges into lasting partnerships and insights.

Elevate your network, experience unparalleled value, and raise a toast to the symbiosis of knowledge, ambition, and camaraderie. 

Day 2

Can you practice dentistry and treat sleep while being successful at both? Success in hybrid practices today requires more than just technical skills; it demands a fusion of innovation, collaboration, and leadership. Dr. Anjoo Ely, a Diplomate of the American Board of Dental Sleep Medicine, has mastered these attributes, forging a successful pathway in a hybrid – restorative and sleep practice.

Dr. Ely’s approach has fostered growth and success in her practice; she will share her secrets to working with physicians and building a booming sleep practice. This presentation will provide a framework for how she grew from 3 operatories to 9 and how she continues to generate over 30% of her production from sleep treatment.

Learning Objectives:

  1. Explore building a hybrid dental/dental sleep practice.
  2. Define key benchmarks in building a sleep practice.
  3. Identify signs that it’s time to adjust your sleep practice to grow.
  4. Discuss the technology, tools, and time required to succeed in sleep.

The world of Artificial Intelligence (AI) holds immense potential for transforming various aspects of dental care and business management. It’s used in sleep study interpretations, dental software, CBCT, and business systems. However, integrating AI into your business can seem daunting – especially if you’re unsure where to start or what to focus on.

Chad Wooters, Director of Operations and Coaching, will show you how AI can transform your business, help streamline business functions, and help you SUPERCHARGE your time. In this lecture, you’ll gain incredible benefits of integrating specific AI prompts into your practice, which can help you efficiently grow your dental business:

  1. Near Effortless Process Creation:

    Using the process discussed in this lecture, you will explore how to take a time-consuming process, compress it into minutes, and easily build business systems in your office!

  2. Simplified Communication and Education:

    The complexities of dental procedures and technologies can make it difficult to communicate effectively. With AI’s ability to distill complex topics into easily understandable terms, you can create simple guides to any tasks in your practice.

  3. Standardized Excellence in Care:

    Creating written Standard Operating Procedures (SOPs) often involves a tedious and error-prone manual process. Scale your practice, train your team, and build these assets efficiently!

By the end of this lecture, you’ll walk away with:

  • Understand the power of AI in your practice.
  • Explore immediate AI implementation.
  • Access a roadmap for AI integration.
  • Define key AI workflows for increased operational efficiency.

Don’t miss this opportunity to harness the power of AI and position your dental practice for exponential growth. Whether you’re a dental practitioner or an office manager, this lecture offers invaluable insights that can revolutionize how you operate and engage with staff and patients.

Treat yourself to a delightful array of snacks and refreshing drinks. While your taste buds are celebrating, seize the moment to connect with our notable speakers, engage with partners, and dive deep into discussions with industry leaders. Refuel, refresh, and revitalize your connections!

Dive deeper into the art and science of MD referrals with Dr. Jeff Paz and Dr. Alejandra Farias. This workshop promises an interactive session to further your understanding and expertise in generating fruitful physician referrals. Pulling from their impressive experience and proven strategies, Jeff and Alejandra will guide you through overcoming challenges, sharing personal stories, and unpacking the best ways to request and secure referrals.

Share your experiences with garnering referrals, ask questions for clarity, role-play conversations, and engage in a powerful workshop to build the strategy for building trust with your local physicians.

Objectives:

  • Facilitate open dialogue about challenges in securing referrals
  • Enable participants to learn from the shared experiences of their peers and the expert insights of Dr. Paz and Alejandra.
  • Discover the art of asking and receiving for MD referrals
  • Foster a deeper understanding of successful referral strategies
  • Identify the 3 actionable steps for growing your patient referrals in your sleep practice

Lesia Crawford| Workshop 1:
The Cheapest Startup Ever – Exploring The Efficiency Of DSM

New dental sleep medicine practices often suffer from a common ailment: Over-complication and overspending. What if there were a way to launch a successful dental sleep practice without breaking the bank on unnecessary expenses?

Lesia Crawford, co-owner and treatment coordinator of a thriving multi-site dental sleep practice, navigates these financial pitfalls with remarkable skill. In her upcoming presentation, she will demystify the complexities surrounding launching a dental sleep medicine practice and guide attendees through her cost-effective, straightforward approach to setting up a sleep-only practice. Learn how she started her sleep-only practice and spread it to several locations without exorbitant spending.

Using her experience as a springboard, Lesia will identify the common mistakes that inflate startup costs and provide actionable techniques to bypass them. Attendees will follow Lesia’s step-by-step journey through her cost-saving startup process that has successfully set up numerous high-performing practices.

Attendees will learn how to:

  • Identify and avoid unnecessary startup costs
  • Implement a minimalist, yet effective, practice setup
  • Maintain a lean operating model without compromising on patient care
  • Maximize profitability from the get-go
  • Create a thriving practice that patients love

Lane Rizzardini & Ryan Towe | Workshop 2:
Reimagining Your Website, SEO, and Digital Marketing Strategy

Is your digital presence maximizing its potential to attract patients and drive growth? Join us for an immersive, hands-on workshop led by Lane Rizzardini and Ryan Towe, co-founders of Sleep Apnea Leads.

Lane brings over 13 years of marketing experience and a proven track record in building and expanding sleep brands through Google. With his technical expertise and rich experience in SEO and digital marketing strategies, Ryan complements Lane’s marketing prowess. Together, they form a dynamic duo, offering a comprehensive understanding of the digital landscape.

In this interactive session, you will:

  • Understand the basics of compelling web design
  • Explore how SEO enhances online visibility.
  • Learn effective usage of Google and Google Ads for improved reach.
  • Workshop your website, identifying its strengths and areas for enhancement.
  • Gain insight into selecting and tracking key website and SEO metrics.

This isn’t merely a tutorial—it’s an opportunity to rework your website and digital marketing strategy in real-time. Under Lane and Ryan’s guidance, you’ll apply insights directly to your practice and walk away with immediate steps for improvement.

Embark on your digital journey in this engaging, action-oriented workshop and ignite your practice’s growth with Lane Rizzardini and Ryan Towe of Sleep Apnea Leads.

Enjoy a delectable spread and then elevate your business game. While you dine, mingle with our expert coaches and industry leaders. It’s more than a meal; it’s a step forward for your business.

After two days, it’s time to – with a clear focus on your aspiration – make the plan to help more patients, garner more referrals, and significantly increase your Dental Sleep Medicine business revenue.

This session transforms the rich insights from the PIVOT Dental Sleep Medicine Masterclass into a powerful, actionable roadmap for success.

We’ll explore the five critical questions that will catalyze growth in your practice. This engaging session will give you clear, practical steps to leverage your leadership acumen, build effective referral networks, employ data-driven strategic decision-making, and enhance patient engagement.

From understanding your role as a leader in the complex field of DSM to mastering the nuances of effective physician referrals, this lecture offers a comprehensive approach to realizing your practice’s potential.

Objectives:

  • Implement PIVOT Dental Sleep Medicine strategies for effective practice management.
  • Develop your leadership skills for superior DSM practice management.
  • Construct and foster a robust physician referral network for continuous growth.
  • Harness data for strategic growth decisions and practice innovation.
  • Optimize patient engagement techniques for improved practice-patient relationships.
  • Master problem-solving and communication tools for clear and impactful dialogue.
  • Boost your DSM business revenue through refined business strategies.

This isn’t just a lecture; it’s a launchpad for your success. Are you ready to rocket your practice to new heights? Join us on this transformative journey.

Get ready to turn theory into practice in this dynamic and highly interactive workshop. Building on the insights gained from the lecture, Masterclass, this session is your chance to roll up your sleeves and apply your learnings directly to your practice. This workshop will focus on creating an individualized, practical action plan to transform your practice.

Collaborate with your team and other professionals in the field to navigate your unique challenges and aspirations. Develop clear strategies to manage your practice more effectively, improve patient outcomes, and significantly boost your revenue. Whether cultivating physician relationships, leveraging data for growth, or enhancing patient engagement, this hands-on workshop will leave you confident and prepared to take your practice to the next level.

Objectives:

  • Formulate your practice’s individualized action plan for DSM growth.
  • Apply leadership skills to your DSM practice management scenarios.
  • Practice effective strategies for physician referral networking.
  • Utilize data-driven decision-making methods in your practice.
  • Engage in patient-centered dialogues to enhance patient-practice relationships.
  • Solve practice-related challenges using the “Five Whys” method.
  • Outline strategic steps to enhance revenue in your DSM business.

Take the reins of your practice’s future. Apply. Iterate. PIVOT.

Embrace the challenge and rise to your potential in this provocative and energizing keynote speech by Jason Tierney. As you stand at the precipice of immense growth and success in your Dental Sleep Medicine practice, you are faced with a pivotal question – “What are you going to do about it?”

Jason will challenge you to step beyond the ordinary and confront the status quo. His invigorating call to action will prompt introspection, igniting a fire within you to drive change and foster growth in your practice.

This speech is not merely a pep talk but a daring invitation to you and your team to actively shape your practice’s future. It’s an opportunity to address your barriers head-on and adopt a determined, proactive approach to achieving your aspirations.

Embrace the transformation that comes with ambition and effort. Respond to Tierney’s question not with words but with decisive actions that redefine your practice, improve countless lives, and carve your unique success story in Dental Sleep Medicine. Don’t just dream of change – be the change.

Space is Very Limited. Grab Your Seat Today!

Registration Closes with 25 Dentists.

Once in San Diego, you’ll have access to:

  • DSM Experts
  • Real-time coaching
  • Custom breakouts groups
  • Expert advice on your practice
  • High-achieving peers and industry leaders
  • The latest tools, routines, and software for DSM
  • Breakfast and lunch for the conference
  • Cocktail reception on Friday
  • Private beaches and cabana
  • Unlimited coffee
  • And so much more

All of this for $2497!

Why 25 doctors? This event is designed to workshop your practice. We can’t do that with too many people. Each attendee will get individual time with DSM experts to learn more than just what to do. Join your peers and learn how to build your sleep practice. Only 6 seats remain.

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